They will also broadcast live coverage with their usual team of pundits led by Neil Reynolds via Sky Sports Main Event and their dedicated NFL channel.īut Freeview viewers in the UK can enjoy every last kick on ITV for the first time, with the broadcaster showing the Super Bowl live and free, having inked a three-year deal with NFL for the glittering event last summer. How to watch Super Bowl LVII in the UKįor many Sky's coverage, headed by long-time host Neil Reynolds, is the iconic British reflection of NFL and the perfect go-to for the glitziest night of the football year. Rihanna will be headlining this year's iconic half-time show, with rumours abounding that the singer will announce a world tour following her glitzy performance, which will be watched by billions worldwide. UK fans can see all this - including American adverts and US commentary - and soak up the full Super Bowl experience for just 99p with NFL GamePass. Meanwhile music and pop culture fans have the half-time show and US advert launches to look forward to - traditionally the breaks see premieres of summer movie trailers and some high profile celebrity cameos in specially-made commercials with Serena Williams, John Travolta and Succession's Brian Cox all expected to pop up in the gaps between plays. With NFL interest in the UK at an all-time high following an action-packed season and the announcement of this year's London games, more British fans will be tuning in for this weekend's Super Bowl than ever before. Philadelphia Eagles take on the Kansas City Chiefs at State Farm Stadium in Glendale, Arizona this weekend in the highlight of the NFL season.
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